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Oregon Intellectual Property Blog

Tag Archives: Google

Portland-based Insurance Company sues Competitor over Google AdWords Advertising

13 Tuesday Jan 2015

Posted by Kenan Farrell in District of Oregon, Intellectual Property, Litigation, Oregon, Trademark

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Tags

AdWords, Anna J. Brown, Google, Litigation Update, Violation of 15 USC 1114, Violation of 15 USC 1125(a)

Plaintiff, based in Portland, Oregon, is suing Defendant, a competing insurance company, over the use of Plaintiff’s trademarks by Defendant in Google AdWords advertising.

While several courts around the country have ruled on the issue of whether the purchase and use of a competitor’s trademark in keyword advertising is trademark infringement, these cases remain very fact-specific.

For those unfamiliar with keyword advertising, one party pays Google to appear in the “Ads” box at the top of or adjacent to the search results for specific search terms. Big companies hate this practice and small competitors love it. Google really loves it, because advertising is where Google gets a big chunk of their revenue.

Stay tuned for updates as the case proceeds. For what it’s worth, Defendant’s ad doesn’t show up when I run a search for Plaintiff’s trademark…

Screen Shot 2015-01-13 at 7.08.59 AM

Williston Financial Group LLC v. Old Republic National Title Insurance Company

Court Case Number: 3:15-cv-00047
File Date: Friday, January 09, 2015
Plaintiff: Williston Financial Group LLC
Plaintiff Counsel: Richard T. Cruzen, Kristen P. Reichenbach of Klarquist Sparkman LLP
Defendant: Old Republic National Title Insurance Company
Cause: Violation of 15 USC 1114, Violation of 15 USC 1125(a)
Court: District of Oregon
Judge: Anna J. Brown

View this document on Scribd

Stories from the Week that Was – 5/13/12-5/19/12

20 Sunday May 2012

Posted by Kenan Farrell in Trademark

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Tags

Google, Kodak

Stories from the Week that Was – 5/13/12-5/19/12

Kodak Had a Secret Nuclear Reactor Loaded With Enriched Uranium Hidden In a Basement

Google revamps search, tries to think more like a person

McDonald’s tries to rebrand itself, in Berkeley, of all places

“No backroom deals to regulate the Internet. Speak out now against TPP, the new ACTA.” – Electronic Frontier Foundation

Stories from the Week that Was – 11/20-11/26/11

27 Sunday Nov 2011

Posted by Kenan Farrell in Copyright, Federal Initiatives, Intellectual Property, Legislation, Privacy, Social Media

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Facebook, Google, Pirate Bay, YouTube

Stories from the Week that Was – 11/20-11/26/11

Fighting The Pseudonym Cyberwar

The Facebook Parents’ Dilemma: COPPA and my daughter turn 13

Google Now Censors The Pirate Bay, isoHunt, 4Shared and More

Copyright and the First Amendment: The Unexplored, Unbroken Historical Practice

Feds Seize 130+ Domain Names in Mass Crackdown

Rogues Falsely Claim Copyright on YouTube Videos to Hijack Ad Dollars

“I am sorry to say that there is too much point to the wisecrack that life is extinct on other planets because their scientists were more advanced than ours.” John F. Kennedy

Stories from the Week that Was – 11/20-11/26/11

27 Sunday Nov 2011

Posted by Kenan Farrell in Copyright, Federal Initiatives, Intellectual Property, Social Media

≈ Leave a comment

Tags

Facebook, Google, Pirate Bay, YouTube

Stories from the Week that Was – 11/20-11/26/11

Fighting The Pseudonym Cyberwar

The Facebook Parents’ Dilemma: COPPA and my daughter turn 13

Google Now Censors The Pirate Bay, isoHunt, 4Shared and More

Copyright and the First Amendment: The Unexplored, Unbroken Historical Practice

Feds Seize 130+ Domain Names in Mass Crackdown

Rogues Falsely Claim Copyright on YouTube Videos to Hijack Ad Dollars

“I am sorry to say that there is too much point to the wisecrack that life is extinct on other planets because their scientists were more advanced than ours.” John F. Kennedy

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