Plaintiff has offered insurance under the trademark RED SHIELD since 1979.

The Defendant, previously known as Red Auto Administration Inc. apparently switched its name to Red Shield Administration in 2018, using a RED SHIELD trademark in connection with service contracts/vehicle “protection plans.”

Plaintiff alleges some fairly significant instances of consumer confusion, including a litigation threat from an attorney and a complaint from the State of California Department of Insurance

Red Shield Insurance Company v. Red Shield Administration, Inc.

Court Case Number: 3:18-cv-01159-AC
File Date: Friday,June 29, 2018
Plaintiff: Red Shield Insurance Company
Plaintiff Counsel: Kevin M. Hayes, Jeffrey S. Love of Klarquist Sparkman, LLP
Defendant: Red Shield Administration, Inc.
Causes: Federal Trademark Infringement, Federal Unfair Competition, Oregon State Trademark Infringement
Court: District of Oregon
Judge: John V. Acosta

Complaint: