This isn’t a David and Goliath story because Okojobi decided to give in, but certainly you’d think the Ducks have larger fish to fry. The University of Oregon has decided to challenge the Okojobi Pioneers, a northwest Iowa high school (with 250 students), for using an “O” as their athletic logo.


Here’s the trademark registration that Oregon likely claimed was infringed:

Oregon O USPTO Abstract

Apparently, all other “O”-formative schools across the nation should be on the lookout for a cease and desist letter in the near future if they’re using a similar font. New scoreboards, uniforms, bookstore supplies, web redesign, etc. aren’t cheap for a small rural school.

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