The Digimarc v. Shazam patent ligitation filed back in November 2009 has been dismissed while the parties discuss ways to work together. The parties recognize they have a number of mutual commercial interests and have agreed it is best not to have the distraction and expense of a lawsuit as they explore possible synergistic opportunities.
Patent litigation gets expensive, eh? I could have told them that from the beginning…
Source: Market Watch
Two of Advertising Age’s “Hottest Brands of the Year” are linked to Oregon companies, the industry publication announced recently.
Kettle earned its nod for record growth and marketing innovation, for which the company credited its long-standing public relations firm, Maxwell PR.
“As our primary marketing engine public relations has done the heavy lifting for Kettle Brand,” Michelle Hunt, vice president of marketing for Kettle Foods, said in a statement. “With a limited budget and the bar set high, Maxwell has continued to keep the brand fresh and our fans engaged – and it’s paid off with significant and sustained growth.”
Keith Houlemard, president of Beaverton-based Nike’s Jordan brand, was singled out for his leadership of the business unit.
Since deciding to drop Nike’s trademark Swoosh from its sneakers more than a decade ago, the brand has grown to dominate the high-end basketball market, Ad Age reported.
Source: Portland Business Journal